Interview with Marine ROYERE, head of Marketing and Communications for CentraleSupélec Executive Education, about nextPage© project:
In 2015, you used nextPage© to manage the integration of your training content via a web interface and to automise your annual training catalogue, both in hard-copy and electronic format (via the website). At the same time, you began creating the CentraleSupélec Executive Education website with the web agency, Peoleo.
1. Why did you choose this kind of solution?
For multiple reasons:
- nextPage© allowed us to put training content onto our website, interfacing nextPage© with our ERP, in order to update the information on the website in real time (dates, places, prices, etc.).
- In terms of the way we work, nextPage© is compatible and works practically with our multi-site organisation and with external partners who are not always on site.
- nextPage© allowed us to harmonise our catalogue processes, which differed greatly between former Centrale Paris Executive Education and SupŽlec Formation Continue.
- Finally, nextPage© proposed a workflow system that was compatible with our requirements, in terms of follow up processes and training offer validations, in light of the ISO certification of the Gif, Rennes and Metz campuses.
2. How do your teams use nextPage©?
At the moment, nextPage© is our management and training content solution. All of our training content (short placements, certification training, degree training) are managed using the nextPage© interface.
In 2015, we had three objectives:
- To integrate the training content from the 2015 catalogue into nextPage©,
- configure the tool, use the workflow system, and find users to edit the 2016 catalogue using nextPage©,
- and interface and manage training pages on our new website (www.exed.centralesupelec.fr) with nextPage©.
3. How did you compile your database?
We imported all of the data that was on our ERP. This was not done manually, however we had to re-format the nextPage© content to obtain the result we wanted, for both the printed and digital version. We also defined specific characteristics for each version.
Thanks to nextPage©, we are able to integrate videos and images onto our web pages, as well as links between our training courses and the necessary tags for referencing.
4. How has 3c-evolution assisted you?
3c-evolution has followed our two major projects of this year from beginning to end. Anne-Laure, our dedicated interlocutor, has had a cross-functional role and has always been present and responsive.
In terms of editing the catalogues, Anne-Laure accompanied us right from starting to use the tool through to the creation of documents, which were then sent to the communications agency. We also proposed webinar training sessions on how to use the tool to our educational staff. This contributed largely to our decision to adopt the solution and to stop using word document files!
In terms of the website, whether on the part of 3c-evolution or of our web supplier, the exchanges have been very qualitative.
5. What were the timescales for the project?
We started the project at the end of January and our catalogue was sent to our communications agency for graphical lifting and the addition of specific pages (summaries, enrolment forms, etc.) at the end of August. Our website, www.exed.centralesupelec.fr, was finalised at the beginning of October.
Next year, we will be able to put our catalogue online, as soon as our logo is up and running on nextPage©.
6. What have been your profits for your first year?
In 2015, laying out these large projects has not allowed us to truly optimise time or budget. However, we have been able to create shared work and communication processes, which are essential if two entities are to align.